Our Story

The journey began in the early 1990s with a dream to transform hairstyling into an art form. What started as a passion for creativity quickly grew into a mission to craft looks that tell stories, shape characters, and reflect individuality.


In 2000, the first salon opened in Mohandessin, becoming more than just a place for haircuts — it was a destination for transformations. By 2005, a second branch in Nasr City marked entry into the world of media, styling some of the most prominent figures in cinema and music.


By 2011, the launch of the Sheikh Zayed branch defined the modern identity of the brand, setting new standards of elegance and creativity in Egypt’s hairstyling industry. Today, with more than 11 branches across the country, the name has become synonymous with artistry, precision, and innovation.

Vision

To redefine hairstyling by blending creativity, individuality, and excellence — creating experiences that go beyond beauty and transform personal identity.

Mission

To deliver premium, tailored hairstyling and grooming experiences through highly trained professionals, world-class products, and cutting-edge concepts, while maintaining an unwavering commitment to quality and innovation.

Milestones

The Beginning

Opening of the very first salon in Mohandessin, setting the foundation for a new era of hairstyling in Egypt.

Expansion into Media

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The Modern Identity

Opening of the Sheikh Zayed branch, a milestone that defined the future vision and modern image of the brand.

Growth Continues

Launch of the Beverly Hills branch, introducing new luxury standards in hairstyling and grooming.

Diversification

Opening of two dedicated Men’s Spa branches in Mohandessin and Nasr City, alongside the launch of the first Lavish women’s salon in Beverly Hills.

Media Expansion

Establishment of a branch in Media Production City, cementing presence in Egypt’s entertainment hub.

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A New Chapter

Unveiling of a new branch in El Tagamoa and the official brand identity transformation, marking the beginning of a bold new era of style, innovation, and design.

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